SITE SELECTION IS THE ART OF BALANCING THE OBJECTIVES OF THE CHAIN MERCHANDISING AND MARKETING DIRECTION WITH THE DEMOGRAPHICS AND PSYCHOGRAPHICS OF POTENTIAL TRADE
AREAS.
 

DEMOGRAPHICS CAN HELP FIND NEW TRADE AREAS OR THEY CAN JUSTIFY TRADE AREAS. ONCE A MARKET IS SELECTED THEN RESEARCH CAN DRILL DOWN INTO THE VARIOUS LIFESTYLE
SEGMENTATIONS TO DETERMINE TRADE AREA SUITABILITY.
 

FORECASTING THE STORES SALES BASED ON MULTI‐VARIABLE INPUTS THEN DETERMINE THE POTENTIAL FINANCIAL IMPACT OF THE NEW UNITS.